On December 11, 2009, the Massachusetts SJC affirmed the dismissal of claims against BJ’s and Fifth Third Bank by plaintiff credit unions and an insurance company arising out of a data breach that exposed magnetic strip data of credit and debit cards of 9.2 million BJ’s customers.
In Cumis Insurance Society, Inc., et al. v. BJ’s Wholesale Club, Inc., et al., 107 credit unions and Cumis Insurance Society brought suit against BJ’s and Fifth Third alleging that thieves were able to obtain the card information from BJ’s computer systems because BJ’s and its acquiring bank, Fifth Third, breached their contractual obligations, both to each other and to Visa and MasterCard, by storing the magnetic strip data from the back of the cards after a card transaction had been authorized or declined. The plaintiff credit unions sought damages incurred for the cost of replacing the compromised cards. Cumis sought to recover the funds paid to the credit unions to reimburse them for the fraudulent use of the cards.
The credit unions asserted claims for breach of contract on the theory that they were intended third-party beneficiaries of BJ’s contract with Fifth Third Bank and of the Visa and MasterCard regulations that were incorporated into the contract, which specifically included a prohibition on retaining magnetic strip data after a cardholder’s transaction is completed. The SJC affirmed the dismissal of the breach of contract claims finding that plaintiffs failed to establish that there was any intention by BJ’s or Fifth Third that the credit unions were supposed to be the beneficiaries of their contract. In addition, the credit unions could not recover under Visa and MasterCard regulations (specifically, prohibiting the storage of magnetic strip data) because Visa and MasterCard retained the enforcement of their regulations for themselves.
The SJC also affirmed the dismissal of plaintiffs negligence claims on the grounds of the economic loss doctrine, which prohibits recovery under a negligence theory when the only harm sustained is economic in nature.
Finally, the SJC affirmed the dismissal of plaintiff’s fraud and negligent misrepresentation claims. Plaintiffs theory was that they relied on BJ’s required compliance with the Visa and MasterCard regulations to not store the magnetic strip data. The SJC found that plaintiffs could not show BJ’s ever made any direct representations to the plaintiffs regarding its compliance with the Visa and MasterCard regulations that would support these claims.
The discussion of the fraud and negligent misrepresentation claims in this case are the most interesting aspect of the decision. The SJC found that even if plaintiffs could establish that defendants made representations about their compliance with the Visa/MasterCard regulations to the plaintiffs, the plaintiffs could not have reasonably relied on those representations because the Visa/MasterCard regs explicitly include a fine for failing to comply. Quite simply, the system was designed with the expectation that such data breaches would occur. In addition, the SJC noted that the plaintiffs even insured themselves against such fraudulent losses, showing that plaintiffs expected such a data breach to occur. Finally, the SJC noted that the plaintiffs had ongoing knowledge of noncompliance with the magnetic strip regulation because they received notifications from Visa and MasterCard regarding compromised accounts due to improper retention of magnetic strip data.
Ultimately, there was no theory under which the credit unions could recoup their losses stemming from the data breach.